The problem

You don't have a close rate problem. You have a volume problem.

Your agency sends you a monthly report full of reach, impressions and "brand awareness." Your calendar is still empty.

You've tried cold email. You've tried LinkedIn. You've tried the £200/month VA. Nothing moved the needle — because none of it got your offer in front of buyers who were actually ready to act.

What works is paid ads, aimed at the right audience, with an offer strong enough to convert — and a qualification process tight enough to keep the junk out of your calendar.

How it works

Paid ads → qualified leads → your calendar.

No cold email spam. No outsourced LinkedIn VAs. A proper paid media system that runs on autopilot once it's live.

Step 1

Targeted ads

Meta, Google and LinkedIn campaigns aimed at your exact ICP. Built, tested and optimised weekly.

Step 2

Converting landing pages

Dedicated lead magnets and landing pages designed to capture intent — not just clicks.

Step 3

Qualification filter

Every lead pre-qualified on ICP, budget and authority before they hit your calendar.

Step 4

Booked calls

Qualified buyers drop straight into your calendar. You show up, you close.

Definitions matter

What counts as qualified.

Locked in writing, agreed before we start. No moving goalposts. Every call must meet all three:

ICP match

Industry, company size, role — matches the target profile we agree together.

Budget confirmed

Pre-qualified through the booking form. No tyre-kickers, no "just curious."

Decision-maker

The person on the call has authority to say yes. No junior gatekeepers.

What you get

A complete paid ads engine, built and run for you.

Strategy, creative, landing pages, qualification, booking. One monthly fee. Everything handled.

01

Campaign strategy + ICP workshop

We define exactly who we're targeting, which platforms, what offer. Two-hour call, documented output.

£1,200
02

Ad creative production

5–8 ad variants per campaign. Static, video, carousel. Tested and rotated as data comes in.

£1,800
03

Landing page + lead magnet

Dedicated conversion page with a lead magnet strong enough to capture intent. Built, hosted, and optimised.

£1,500
04

Daily campaign management

Spend monitoring, audience testing, A/B optimisation. Six days a week. No set-and-forget.

£2,400
05

Lead qualification + booking flow

Every lead reviewed against ICP. Calendar integrated. Junk filtered before it hits your day.

£800
06

Pixel, tracking + attribution setup

Meta Pixel, GA4, conversion events. Full funnel visibility from ad click to booked call.

£400
07

Weekly performance call

30 minutes, every week. What's working, what's being tested, what's next. No monthly PDF dumps.

£400

Total stack value

£8,500

£8,500 value

£997/mo

Month one paid upfront. No long contracts.

Ad spend funded separately by you — paid directly to Meta/Google on your card

The guarantee

If you don't get 21 qualified calls in 30 days, I run the campaigns free for 60 days until you do.

You show up to the calls. I run the engine that fills them. If month one doesn't hit 21, I continue managing your campaigns at no additional fee for up to 60 more days until we get there. You cover ad spend; I cover the work. Capped, contained, signed into the contract.

Ben Metcalfe, founder of BlackFire Marketing

Who's actually doing this?

Meet Ben.

Six years of paid social, £2M+ in ad spend, 80+ clients served, and hundreds of websites shipped. BlackFire is what happens when you strip an agency back to the person actually doing the work.

No juniors learning on your budget. No account managers playing telephone. Just me, your business, and the metrics that actually matter.

£2m+Ad spend

6+Years

80+Clients

Honest filter

Who this is for — and who it isn't.

This works if...

You sell a B2B service or product with an average deal above £2k
You can fund £30+/day in ad spend separately
You can close 10–25% of qualified calls
You have time to take 5+ calls per week
You're ready to commit for at least 60 days to see the engine bed in

This isn't for you if...

You sell a sub-£500 product or only to consumers
You can't fund any ad spend
You've never closed a client before
You want a set-and-forget solution with no weekly involvement
Your product needs heavy pre-call education

Questions I get asked

Before you book.

How much ad spend do I need?

Minimum £30/day (~£900/month) for Meta campaigns, more for Google or LinkedIn. You pay Meta/Google directly on your card — we manage the campaigns, you fund the media. This keeps things clean, transparent, and means you own the ad account.

What if the 21 calls book but none close?

My job is to deliver 21 qualified calls matching the ICP, budget and authority criteria we agree up front. Your job is to close them. If the calls are qualified but your close rate is low, that's a pitch or product problem. We diagnose it on the weekly call and I'll flag it honestly.

What platforms do you run ads on?

Meta (Facebook + Instagram) for most B2B service businesses. Google Search if buying intent is high. LinkedIn for higher-ticket enterprise targets. We pick the right mix on the strategy call based on your ICP and deal size.

What's the onboarding like?

Week 1: ICP workshop, creative development, landing page build, tracking setup. Week 2: Soft launch to test creative and optimise for qualified lead cost. Week 3+: Scale spend on winners. First qualified calls typically land in week 2–3.

Can I cancel after month one?

Yes. 30-day notice after month one. No long contracts. If month one didn't hit 21, the 60-day free-work guarantee kicks in — cancel after that if you want. You keep the ad account, landing pages and creative.

How many clients do you take on?

Four per quarter. I run strategy and optimisation personally — this isn't an agency with juniors. When the four seats are full, the offer closes until the next quarter.

Why is this priced lower than other agencies?

Because I'm building case studies. The offer will close at £1,497+ once we're at capacity. Right now I'm taking four foundational clients at £997 to build proof. That's the honest answer.

21+ qualified sales calls in 30 days.