Legal

Privacy Policy.

Last updated: June 2026

This privacy policy explains how BlackFire Marketing Ltd ("we", "us", "our") collects, uses and protects the personal data of visitors to our website and people who contact us or work with us. We are committed to handling your data responsibly and in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

01Who we are

BlackFire Marketing Ltd is the data controller for the personal data described in this policy.

Registered office: 86-90 Paul Street, London, EC2A 4NE, United Kingdom
Phone: 0203 576 0259
Email: hello@blackfiremarketing.co.uk

02What data we collect

We only collect data we need. Depending on how you interact with us, that may include:

Contact details you give us through our contact form or by email - such as your name, email address, company name, phone number and the contents of your message.
Booking details if you schedule a call with us through our booking tool.
Usage data collected automatically when you visit the site - such as your IP address, browser type, pages viewed and how you arrived at the site.

03How and why we use it

We use your personal data to:

Respond to your enquiry and provide the services you ask about.
Manage our relationship with you as a client or prospective client.
Understand how the site is used so we can improve it.
Send you relevant updates where you have agreed to receive them.

Our lawful bases for processing are: your consent (for example, when you submit the contact form or opt in to marketing), the performance of a contract (when we work together), and our legitimate interests in running and improving our business - balanced against your rights.

04Cookies & analytics

Our website may use cookies and similar technologies to keep the site working properly and to understand how visitors use it. You can control or block cookies through your browser settings, though some parts of the site may not work as intended if you do.

Action needed before publishing: confirm exactly which analytics and tracking tools the live site uses (e.g. Google Analytics 4, Meta Pixel, Google Tag Manager) and list them here, along with a cookie consent banner if you set any non-essential cookies. This template names them only as examples.

05Who we share it with

We do not sell your personal data. We may share it with trusted third parties who help us run our business - for example, our website host, form and email providers, scheduling tools and analytics providers - and only so far as they need it to provide their service to us. Where required, these providers are bound by appropriate data protection terms.

Action needed before publishing: list your actual processors (e.g. Netlify, your email provider, Calendly, Google) so this section is accurate.

06How long we keep it

We keep personal data only for as long as we need it for the purposes set out above, or as required to meet legal, accounting or reporting obligations. When we no longer need it, we delete or anonymise it securely.

07Your rights

Under UK data protection law you have the right to access your data, to have it corrected or deleted, to restrict or object to its processing, and to data portability. Where we rely on consent, you can withdraw it at any time. To exercise any of these rights, contact us at hello@blackfiremarketing.co.uk.

If you're unhappy with how we've handled your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

08Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised "last updated" date.

Important: this is a starting template, not legal advice. Before relying on it, have it reviewed against your actual data processing and tools, and consider whether you need to register with the ICO as a data controller (most businesses that handle personal data do, currently £40-£60/year). A quick review by a solicitor or use of the ICO's own template generator is recommended.