Mazuli.

The challenge

Mazuli supplies premium aluminium bifolds, sliding patio doors, lantern roofs and gable-end glazing. The buyers - architects, contractors and high-end home renovators - simply weren't finding them organically.

They needed something organic reach couldn't give them: predictable lead flow from cold, qualified audiences who didn't already know the brand.

What we did

We built a paired LinkedIn and Meta lead-generation campaign. LinkedIn handled architects and contractors, targeted by job title, company size and seniority. Meta handled high-intent homeowners using interest and lookalike audiences.

We tested four creative angles per platform and pruned weekly on cost-per-click, so spend concentrated on the angles that were actually converting rather than the ones that simply looked good.

The results

The campaign delivered 390K impressions and 241 leads at a cost per lead of just £7.34 - genuinely cold, qualified demand at a price that makes the maths work for a considered, high-value product.

Why it worked

Audience separation. The same product needs completely different framing for an architect specifying it on a project than for a homeowner choosing it for their kitchen extension.

So we ran two campaigns under one shared visual system with separate copy decks - same brand, two conversations. That's the difference between a campaign that speaks to everyone and one that converts the people who matter.