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Service · Paid media

Paid media that's judged on returns, not reach.

Meta, Google and TikTok ads, managed around one question: what did every pound bring back? Sharp creative, tight tracking, and the discipline to switch off what isn't working.

From £795/mo + ad spendLeeds & London · UK & US
Running paid media campaigns for BlackFire clients

Most paid media fails for the same reason: it's run on hope. Budget goes in, impressions come out, and nobody can tell you what any of it actually earned. We run it the other way round - every campaign starts from a target cost per lead or return on ad spend, and everything else serves that number.

We manage paid advertising across Meta, Google and TikTok for UK and US businesses that want their ad spend held to account. Whether you're chasing qualified B2B leads or e-commerce sales, the job is the same: find what converts, cut what doesn't, and scale the winners without letting costs creep.

We'd rather spend less and learn faster than burn budget on a good-looking guess.

Built for businesses that want accountable spend.

Businesses ready to invest at least £795/month in management plus a real ad budget - paid media rewards commitment, not dabbling.
Owners tired of "boosting posts" who want campaigns built around conversions and proper tracking.
Companies with a real offer and margin to reinvest - trades, B2B services, hospitality, e-commerce and more.
Anyone burned by an agency that reported on reach and likes instead of leads and sales.

See your business in that list? Let's put a number on it.

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The whole loop, not just campaign setup.

Account & funnel audit

Where budget is leaking now, and what to fix first.

Conversion tracking

Pixels, server-side tracking and events, so every lead and sale is attributed. Most wasted spend traces back to broken tracking.

Campaign build

Meta Ads, Google Ads (Search, Performance Max, Shopping) and TikTok Ads, structured for your goal.

Creative that converts

Ad concepts, copy and short-form video cuts, tested and rotated so performance doesn’t fatigue.

Audiences & retargeting

Tight prospecting plus retargeting funnels that bring back the people who didn’t convert first time.

Testing & optimisation

Continuous A/B testing on creative, audiences and landing pages.

Plain-English reporting

What you spent, what it returned, and what we’re doing next. No vanity dashboards.

Curious what your ad spend could actually return?

Book a call and we'll look at what you're running now and where the budget is leaking - before you commit a penny.

Book a call

The first 30 days are foundations, not fireworks.

Weeks 1-2

Foundations

Audit, fix tracking, agree targets - cost per lead or ROAS - and build the first campaigns and creative.

Weeks 3-4

Launch & learn

Go live, gather data, kill the losers early and double down on the early winners.

Month 2+

Scale

Expand into new audiences and platforms, and keep the cost per result trending down.

You'll never be pushed onto a channel because it's what we sell. If Google is beating Meta for you, that's where the budget goes.

We run campaigns to hit numbers.

241
Qualified leadsMazuli
£7.34
Cost per leadMazuli
4.7x
Return on ad spendNakanojo
390K
ImpressionsMazuli
From £795/mo + ad spend

We keep the two separate and transparent - our fee for the work, your budget going straight to the platforms - so you always know exactly where your money is, and you keep full ownership of your ad accounts.

Most clients start between £1,000 and £5,000/month in ad spend. On a first call we'll give you a straight view of what's realistic before you commit a penny. If we don't think we can make it pay, we'll tell you.

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Paid media questions.

How much should I spend on ads to start?

Most clients begin with £1,000-£5,000/month in ad spend on top of management, but the right number depends on your margins, average order value and how fast you want to scale. We’ll model it with you before you commit.

Meta or Google - which is better for my business?

It depends on intent. Google captures people already searching for what you sell; Meta and TikTok create demand and are strong for visual products and local awareness. Most businesses end up using more than one - we start where your buyers actually are. We go deeper in Meta Ads vs Google Ads.

How soon will I see results?

Paid media is the fast channel - you’ll see clicks and leads within days of launch. But the first few weeks are about learning: the real gains come once the algorithm and creative have data to optimise against, usually by weeks three to four.

Do you work with my industry or budget?

We work with trades, B2B services, hospitality, e-commerce and more, across the UK and US. If your budget or margins mean paid media won’t pay, we’ll say so on the first call rather than take the work.

What’s the difference between your fee and ad spend?

Our management fee (from £795/month) pays for the strategy, creative, tracking and optimisation. Your ad spend goes directly to Meta, Google or TikTok - we never mark it up.

Want your ad spend held to a number?

Book a call and we'll look at what you're running now, where it's leaking, and what a return-focused paid media plan looks like for your business - no pitch deck, just a straight answer.

Book a callEnquire now
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