Case study · Campaign breakdown
KFC's FCK apology
How KFC's FCK ad turned the 2018 chicken crisis into a masterclass in saying sorry, and what UK brands can learn about apologies, tone and trust.
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Insight · Paid media
Threads ads in the UK
Meta says Threads has overtaken X. Your Meta ads may already run there. What UK businesses need to know about Threads ads: setup, formats, limits and testing.
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Guide · Social
Bluesky for business
Bluesky has over 47 million accounts but no ads. What UK businesses need to know in 2026: real user numbers, who it suits, how to set up and how to measure it.
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Guide · SEO
Google spam update
The Google spam update finished on 8 October 2026. How UK businesses can tell if they were hit, what to fix and how to protect leads while rankings settle.
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Guide · Creators
Gifted collaborations
Gifted collaboration offers flood in during Q4. How UK creators should label gifted posts, handle tax, spot bad deals and turn gifting into paid work.
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Guide · Paid media
Meta product browsing
Meta product browsing switches on for existing Facebook and Instagram ads from 28 October. What it does, how it affects tracking and how to opt out.
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Guide · SEO
Search Console AI report
How to use the Search Console AI performance report to track AI Overviews and AI Mode impressions, what the data leaves out, and when to use the AI control.
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Case study · Campaign breakdown
Coca-Cola Christmas advert
Coca-Cola Christmas advert lessons for UK brands: why the Holidays Are Coming trucks, jingle and tour still beat a one-off festive film.
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Guide · Paid media
ChatGPT Ads UK
ChatGPT Ads UK explained: OpenAI's new visual ad format, expanded measurement partners and brand suitability pilots, plus how UK advertisers should test.
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Guide · Paid media
Google Ads channel prioritisation
Google Ads channel prioritisation and budget allocation explained: how to control Search partners and Display spend, and what changes in February 2027.
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Guide · Retail
Agentic commerce UK
Agentic commerce explained for UK retailers: what Meta, TikTok, Google and OpenAI have launched, what is live in the UK, and how to get product data ready.
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Guide · Creators
How to get brand deals
How to get brand deals as a UK creator: build a media kit, find the right brands, pitch well, price your work and stay on the right side of ASA rules.
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Guide · SEO
Google AI content guidelines
Google says it is critical to fact-check all AI-generated content, including titles and meta. A UK SME audit after the Sept 2026 spam update.
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Guide · SEO
Website redesign SEO
A practical website redesign SEO checklist for UK SMEs: URL inventory, 301 redirects, Search Console, tracking and ads, so rankings and leads survive.
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Case study · Campaign breakdown
John Lewis Christmas advert
What the John Lewis Christmas advert teaches UK brands about emotional storytelling, music, launch hype and turning one TV ad into a full campaign.
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Case study · SEO
Food brand SEO
How BlackFire improved Masafina's SEO with Search Console, meta titles and steady blogging. Real numbers and lessons for UK food brands.
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Guide · Paid media
Google Ads automated promotions
Google Ads automated promotions start 12 October 2026. What they are, which campaigns are affected, how to opt out and what to check before Black Friday.
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Guide · Fake reviews
Fake reviews law UK
Fake reviews law UK explained for marketers: what the DMCC Act bans, the CMA's live investigations, incentivised reviews and a practical compliance checklist.
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Guide · Creator contracts
Influencer contract UK
Influencer contract UK guide for creators: usage rights, exclusivity, payment terms, ad disclosure and tax, so your next brand deal pays properly and on time.
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Guide · Black Friday
Black Friday marketing UK
Black Friday marketing UK 2026 plan for SMEs: build audiences early, protect margin, plan paid ads and creative, and stay on the right side of the CMA.
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Guide · Social search
Social search marketing UK
Social search marketing UK playbook: help your brand get found when buyers research on TikTok, YouTube and Instagram before they open Google.
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Case study · Campaign breakdown
Cadbury Gorilla ad
Why Fallon London's drumming gorilla and a Phil Collins track still beat product-demo advertising, and what UK brands still steal wrong.
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Guide · Local SEO
Google Business Profile SEO
How UK SMEs win Maps and the local pack with categories, NAP, reviews, photos and a practical checklist.
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Insight · Paid media
Advantage+ creative automation
Generative enhancements, remix, modular assets, hooks and CAPI signals for UK advertisers, and when to opt out.
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Guide · UGC creators
UGC management agency UK
How to get a UGC agent, join a roster, build a UGC portfolio and choose a UGC agency versus a platform.
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Guide · Creator management
Content creator management UK
What content creator management includes in the UK, when to hire influencer management versus DIY, and how partnerships, UGC and talent fit.
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Insight · SEO strategy
GEO isn't replacing SEO
GEO and AEO explained for UK SMEs. Why answer engines and AI Overviews still need classic SEO underneath.
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Insight · Paid media
Paid search in AI Mode
Ads are live in Google's AI Mode in the US and AI Max is replacing keyword controls. What UK advertisers should do before it arrives.
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Insight · Paid media
Meta has removed placement controls
You can no longer untick placements at ad set level. What changed, what you can still control, and what to do in your account now.
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Insight · Social strategy
LinkedIn carousels in 2026
Still one of LinkedIn's best-performing organic formats. How carousels work now and how to build one people actually swipe through.
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Insight · Content strategy
Your brand doesn't need more content
AI has made content faster and cheaper to produce than ever. That's exactly why having something worth saying now matters more than posting on schedule.
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Guide · Social strategy
Organic vs paid social
Organic social builds attention and trust. Paid social buys reach right now. Here's how to decide where your budget should actually go - and when to use both.
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Guide · Getting started
Freelancer vs agency
Freelancer vs agency for your marketing - what each actually costs, where each wins, and how to pick the right one for your business.
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Case study · Campaign breakdown
Liquid Death's billion-dollar branding
Liquid Death turned water into a billion-dollar heavy-metal brand with a skull logo and a tagline about death. Here's how shock branding beat the boring blue bottle playbook.
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Case study · Campaign breakdown
IKEA's furniture flags
IKEA Canada had no World Cup sponsorship rights, so it built national flags out of cushions, lamps and storage boxes instead. Here's how a guessing game beat a stadium logo.
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Guide · Lead generation
Lead quality vs lead quantity
Why most businesses optimize for lead volume instead of quality - and why that costs them thousands. How to stop chasing count and measure what converts.
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Case study · Campaign breakdown
FIFA banned Heinz's logo
FIFA made staff tape over every Heinz logo at the World Cup. The bottles went viral anyway - and Heinz turned the cover-up into a limited-edition product.
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Guide · Strategy & analytics
How to measure marketing ROI
How to actually measure marketing ROI - the framework we use with clients, and how to stop wasting money on activity that looks good but doesn't work.
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Case study · Campaign breakdown
The meerkat more famous than the brand
A pun about a meerkat turned into one of the UK's longest-running ad campaigns. How Compare the Market built an entire fictional brand around a joke - and why it still works nearly 20 years on.
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Guide · Paid advertising strategy
Scale paid ads without doubling budget
Why paid ads campaigns hit a ceiling, and how to scale spend 2-3x without cost per lead spiralling. The framework that separates scaling from spinning wheels.
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Insight · Celebrity marketing
DoorDash's family feud marketing
DoorDash paid Brooklyn Beckham to joke about his real family rift on camera. Why leaning into an already-public story worked - and the lesson for marketers.
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Guide · Marketing strategy
In-house team vs agency
A junior hire looks cheaper. Add benefits, tools, management time and turnover, and the numbers say otherwise. The full comparison.
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Insight · Brand strategy
FIFA's $170m gift to Levi's
FIFA tried to make a $170 million logo disappear. Levi's turned the cover-up into a global campaign it never paid for.
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Insight · SEO strategy
Ranking #1 isn't what it used to be
AI Overviews answer most searches before anyone reaches your site - cutting clicks by up to 61%. How to get cited by AI, not bypassed.
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Insight · Social strategy
Nobody's seeing your posts
Organic reach has collapsed to as little as 0.5% of your followers - and platforms broke it on purpose. Here's what works now.
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Guide · Lead generation
SEO vs Paid Ads
Which generates leads faster, what each really costs over time, and how to choose in one question.
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Guide · Paid media
Meta Ads vs Google Ads
Which actually works for your business, what each costs, and how to choose in one question.
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Guide · Pricing
What does a marketing agency cost?
Real 2026 UK price ranges for retainers, PPC, SEO and projects - and how to tell what you're paying for.
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E-commerce & Web Design
Simply Natural
A luxury alpaca brand with 300+ products and an ageing storefront - re-designed, rebuilt and repopulated on Shopify in twelve weeks.
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UGC & Content
Cosmic Pickle
Self-initiated UGC shot on location at a South Austin beer garden - frozen cocktails, the garden, and no brief.
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Social, Web & SEO
Masafina
Google impressions per day rose from 92 to 653, with heritage-led social and a blog and contact page on the existing store.
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Web Design & Product Build
ClearBeacon AI
Our own venture: a marketing website and a working AI compliance scanner, designed and built end to end in-house.
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Music & Live Entertainment
The D-Day Darlings
A 1940s wartime act in a 2020s digital landscape - and five years of social media built to fill venues without ever breaking character.
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Creator-Led Brand Activation
Fr. App
A bright yellow van, a TikTok star and a coast-to-coast tour that turned an app into a movement.
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B2B Lead Generation
Mazuli
Putting a premium glazing specialist in front of architects, builders and homeowners - each with their own framing.
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E-commerce Launch
SuperGro Lasers
From product to live online store in three weeks - with no runway wasted.
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Hospitality Brand Awareness
Nakanojo
Letting the food do the talking on one of London's most competitive dining strips.
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Brand Campaign
The Frog Initiative
A six-month art competition with a Times Square billboard prize - and a brand that grew by association.
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