Authentic, creator-style video built to earn trust and convert - made to run as paid ads and organic across TikTok, Instagram and beyond.
Polished ads have a problem: people have learned to scroll straight past them. The content that stops the scroll now looks like a friend's recommendation, not a billboard - a real person, holding your product, talking like a human. That's UGC, and on paid social it routinely beats the glossy studio ad it replaced.
We produce creator-style content - a mix of sourced creators and in-house production - built for one job: converting on paid and organic. You get scroll-stopping hooks, native formatting for each platform, and full usage rights so you can put budget behind whatever wins.
The right faces for your brand - sourced, briefed and managed, or shot in-house when that’s the better fit.
The first three seconds decide everything. We script hooks built to stop the scroll and hold attention.
Creator-shot and produced content - authentic where it counts, sharp where it matters.
Captions, native formatting and multiple cuts per concept, so you’ve always got fresh angles to test.
Hooks, CTAs and pacing tuned for paid and organic performance - not for a showreel.
Run content straight from the creator’s handle as paid ads - the format converting hardest right now.
A consistent flow of new creative so your ad account never runs dry.
We agree the angles, hooks and creators, and build a content brief tied to what you're selling.
Creators are briefed and content is filmed - authentic, on-message, and made for the feed.
We cut variations, you test them in-feed, and we double down on the hooks that convert.
UGC is a volume game - the winners come from testing, so we build for a steady stream, not a one-off batch.
UGC is priced by the video or as a monthly content package, depending on how much fresh creative your ads need. Agree the volume, get a fixed price - no surprises.
Tell us how many videos a month you're after on a first call and we'll quote it - and we'll be honest about whether UGC is the right spend for you right now.
Book a callUser-generated content - authentic, creator-style video that looks like a real person made it, not a studio. The point is it doesn’t read as an ad, which is exactly why it converts on paid social.
We can source and manage creators for you, or produce creator-style content in-house - whichever fits your brand and budget. You don’t need your own creator network.
Yes - that’s the point. You get full usage rights, and we can set up whitelisting and Spark Ads so content runs straight from the creator’s handle, which typically converts harder than a standard brand ad.
It depends on your package and how fast you’re testing. UGC rewards volume - more angles means more chances to find a winner - so we usually work to a monthly cadence.
You do. Every piece comes with the usage rights you need to run it across paid and organic, for the agreed term.
Social media management runs your brand’s own channels day to day. UGC produces creator-style content you own and put ad budget behind. Many clients do both - see our social media service.
Book a call and we'll look at what you're running now, where your creative's fatiguing, and how a steady stream of UGC could refresh your ads - no fluff, just what'll move the numbers.
Book a call
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