Six-plus years leading paid media, social, SEO and web for 90+ businesses across the UK and US - built on a sales background, not a marketing textbook. Quoted in Business Insider on AI and digital privacy.
Before marketing, Ben sold cars at JCT600, one of the UK's largest dealer groups. It is where he learned the lesson that runs through everything BlackFire does: activity is not the same as sales.
A showroom full of browsers doesn't hit a target. A steady flow of qualified buyers does. Earlier still, managing bars and restaurants taught him the other half of it - that service is what brings people back.
He started BlackFire in 2020 with one strong opinion: that small and medium-sized businesses deserve the same calibre of marketing strategy as the brands paying ten times the rate. Today he leads strategy on every engagement - paid media, social media, SEO and web design - with a team of designers, media buyers, content specialists and video editors behind him.
Ben Metcalfe, founder of BlackFire Marketing, was quoted by Business Insider on families sharing AI-generated images of children - and what it means for digital privacy.
Read the article →Reviews from the businesses Ben and the team work with, on Trustpilot.
Read the reviews →The framework used with clients to separate activity from results.
Read the article →How AI Overviews are changing search, and how to get cited rather than bypassed.
Read the article →Why cheaper leads so often cost more, and what to optimise for instead.
Read the article →Where each platform earns its budget, and how to choose.
Read the article →Book a call. You'll speak to Ben about your numbers, where your budget is going and what he would change first.
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