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Insights & case studies

From the BlackFire blog.

Real campaigns, real numbers. A look behind the work we've done for clients across lead generation, paid media, social and search.

SEO vs Paid Ads for lead generation
SEO vs Paid Ads
Which generates leads faster, what each really costs over time, and how to choose in one question.
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Meta Ads vs Google Ads
Meta Ads vs Google Ads
Which actually works for your business, what each costs, and how to choose in one question.
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How much does a digital marketing agency cost in the UK
What does a marketing agency cost?
Real 2026 UK price ranges for retainers, PPC, SEO and projects - and how to tell what you're paying for.
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The D-Day Darlings
The D-Day Darlings
A 1940s wartime act in a 2020s digital landscape - and five years of social media built to fill venues without ever breaking character.
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Fr. App
Fr. App
A bright yellow van, a TikTok star and a coast-to-coast tour that turned an app into a movement.
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Mazuli
Mazuli
Putting a premium glazing specialist in front of architects, builders and homeowners - each with their own framing.
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SuperGro Lasers
SuperGro Lasers
From product to live online store in three weeks - with no runway wasted.
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Nakanojo
Nakanojo
Letting the food do the talking on one of London's most competitive dining strips.
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The Frog Initiative
The Frog Initiative
A six-month art competition with a Times Square billboard prize - and a brand that grew by association.
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No-fluff takes on what brands get right, get wrong, and stay strangely quiet about - delivered straight to your LinkedIn feed. Free, and worth the inbox space.

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