B2B · 241 leads @ £7.34
Mazuli
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Most paid media fails for the same reason: it's run on hope. Budget goes in, impressions come out, and nobody can tell you what any of it actually earned. We run it the other way round - every campaign starts from a target cost per lead or return on ad spend, and everything else serves that number.
We manage paid advertising across Meta, Google and TikTok for UK and US businesses that want their ad spend held to account. Whether you're chasing qualified B2B leads or e-commerce sales, the job is the same: find what converts, cut what doesn't, and scale the winners without letting costs creep.
We'd rather spend less and learn faster than burn budget on a good-looking guess.
Who this is for
- Businesses ready to invest at least £1,000/month in management plus a real ad budget - paid media rewards commitment, not dabbling.
- Owners tired of "boosting posts" who want campaigns built around conversions and proper tracking.
- Companies with a real offer and margin to reinvest - trades, B2B services, hospitality, e-commerce and more.
- Anyone burned by an agency that reported on reach and likes instead of leads and sales.
What's included
A paid media retainer covers the whole loop, not just campaign setup:
Account & funnel audit
Where budget is leaking now, and what to fix first.
Conversion tracking
Pixels, server-side tracking and events, so every lead and sale is attributed. Most wasted spend traces back to broken tracking.
Campaign build
Meta Ads, Google Ads (Search, Performance Max, Shopping) and TikTok Ads, structured for your goal.
Creative that converts
Ad concepts, copy and short-form video cuts, tested and rotated so performance doesn’t fatigue.
Audiences & retargeting
Tight prospecting plus retargeting funnels that bring back the people who didn’t convert first time.
Testing & optimisation
Continuous A/B testing on creative, audiences and landing pages.
Plain-English reporting
What you spent, what it returned, and what we’re doing next. No vanity dashboards.
How we work
The first 30 days are about foundations, not fireworks:
Weeks 1-2
Foundations
Audit, fix tracking, agree targets - cost per lead or ROAS - and build the first campaigns and creative.
Weeks 3-4
Launch & learn
Go live, gather data, kill the losers early and double down on the early winners.
Month 2+
Scale
Expand into new audiences and platforms, and keep the cost per result trending down.
You'll never be pushed onto a channel because it's what we sell. If Google is beating Meta for you, that's where the budget goes.
The proof
We don't run campaigns to win awards - we run them to hit numbers. Two recent examples:
241
Qualified leadsMazuli
£7.34
Cost per leadMazuli
4.7x
Return on ad spendNakanojo
390K
ImpressionsMazuli
Mazuli, a premium glazing specialist, needed qualified B2B leads - disciplined targeting and landing-page work delivered them at £7.34 each. Nakanojo, a restaurant on one of London's most competitive dining strips, needed covers - tight creative and local targeting returned 4.7x on spend. Read Mazuli or Nakanojo.
What it costs
Paid media management starts at £1,000/month plus your ad spend. We keep the two separate and transparent - our fee for the work, your budget going straight to the platforms - so you always know exactly where your money is, and you keep full ownership of your ad accounts.
How much ad budget you need depends on your market and goals, but most clients start between £1,000 and £5,000/month in spend. On a first call we'll give you a straight view of what's realistic for your numbers before you commit a penny. If we don't think we can make it pay, we'll tell you.
Want your ad spend held to a number?
Book a call and we'll look at what you're running now, where it's leaking, and what a return-focused paid media plan looks like for your business - no pitch deck, just a straight answer.
Book a callPaid media questions
How much should I spend on ads to start?
Most clients begin with £1,000-£5,000/month in ad spend on top of management, but the right number depends on your margins, average order value and how fast you want to scale. We'll model it with you before you commit.
Meta or Google - which is better for my business?
It depends on intent. Google captures people already searching for what you sell; Meta and TikTok create demand and are strong for visual products and local awareness. Most businesses end up using more than one - we start where your buyers actually are. We go deeper in Meta Ads vs Google Ads.
How soon will I see results?
Paid media is the fast channel - you'll see clicks and leads within days of launch. But the first few weeks are about learning: the real gains come once the algorithm and creative have data to optimise against, usually by weeks three to four.
Do you work with my industry or budget?
We work with trades, B2B services, hospitality, e-commerce and more, across the UK and US. If your budget or margins mean paid media won't pay, we'll say so on the first call rather than take the work.
What's the difference between your fee and ad spend?
Our management fee (from £1,000/month) pays for the strategy, creative, tracking and optimisation. Your ad spend goes directly to Meta, Google or TikTok - we never mark it up.
Based in Leeds and London, working with ambitious businesses across the UK and US. If your paid media should be earning more than it spends, book a call and we'll show you where to start.
