Social Media Management
Masafina
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Who they are
The D-Day Darlings are a 1940s-styled vocal group who reached the final of Britain's Got Talent, are signed to Sony Music UK, and tour the UK filling theatres with real wartime songs, real veterans and real audiences.
They perform at commemorations, corporate events and private occasions worldwide, and raise thousands each year for The Royal British Legion - work that was supported by Dame Vera Lynn herself. The act was never modernised for the feed. The period authenticity is the product, and it's exactly what travels.
Credentials. Britain's Got Talent finalists · Sony Music UK · supported by Dame Vera Lynn and The Royal British Legion · founder and lead singer Katie Ashby.
The audience
A wartime act with a modern following. Five years of TikTok-first social has built 214,700 followers across TikTok, Facebook, YouTube and Instagram - an audience that turns up in theatres rather than just in the analytics.
Older, and hard to reach
Around 60% of the Facebook following is 55+, and 77% is 45+ - the demographic most brands say they want and rarely find. Split roughly 52% women, 48% men.
Genuinely national
58% United Kingdom, 19.2% United States, with Australia, Canada and France following - strongest in Birmingham, London, Coventry and Tamworth.
All organic
403.6K Facebook views and 179.1K Instagram views in the last 28 days, with 40.3K content interactions - none of it boosted.
Reach beyond the following
An 8M-view TikTok and a 5.5M-view music video. The act travels well past its own audience, and the catalogue keeps earning views years after release.
Audience data: Meta Business Suite and platform analytics, 28 days to 11 August 2026.
Want the full audience breakdown?
Request the deckWhy brands work with them
Heritage, emotion and a live audience - three things most social-first talent can't offer.
Heritage credibility
A genuine wartime act with Royal British Legion fundraising behind it - the kind of association a brand cannot manufacture.
An emotionally invested audience
1.7M likes on content about remembrance and real veterans. This audience doesn't scroll past; it responds.
Live and digital together
A touring theatre show and a national social presence - a partnership can live on stage, on screen and in the feed.
Content that already works
Five years of tested creative across TikTok, Facebook and Instagram. A brand isn't paying for an experiment.
The act exists to keep the wartime spirit alive, not to trade on it. That is the credibility a brand stands next to.
Partnership opportunities
Eight ways to work together. Not every option is automatically available - each is considered on relevance and fit.
Brand partnerships
Longer-term relationships with brands whose values sit comfortably alongside the act.
Tour & event sponsorship
Named presence across a run of theatre dates, on stage and in the programme.
Sponsored content
Clearly-disclosed integrations built in period, never breaking character.
Commemorative campaigns
Remembrance, VE and D-Day anniversaries, and charity fundraising moments.
Live performance
Corporate events, conferences and private occasions, in the UK or worldwide.
Content production
Period-authentic video and stills created for a brand's own channels.
Media & press
Broadcast appearances, interviews and editorial around the act and its cause.
Voices Choir
Community-choir partnerships reaching members across the country.
Not sure which format suits your campaign? Tell us the goal and we'll advise.
Discuss a partnershipIs your brand a good fit?
Partnerships are chosen on relevance and tone, not budget. The act's emotional honesty is what makes it work commercially, so anything that reads as a gimmick is declined. Categories that often align well:
- Heritage & museums
- Charity & veterans
- Travel & cruise
- Live entertainment
- Broadcast & media
- Later-life services
- Retail & nostalgia
- Community & music
What won't be a fit: anything that trivialises wartime history or the veterans the group performs for, or that asks the act to break character - regardless of budget.
What a partnership sits inside
On stage
Theatre tours and commemorative events across the UK, in full period.
With the audience
Real veterans and real audiences - the emotional honesty that travels on a feed.
In the feed
Five years of TikTok-first content and 1.7M likes across the platform.
In the catalogue
A Vevo-distributed Sony Music UK catalogue that keeps earning views years after release.
How an enquiry works
Four steps from enquiry to live. Fees depend on format, usage and exclusivity, so they're quoted per brief rather than from a rate card.
01 · You send the brief
Your brand, the campaign or event, the goal and the dates. A paragraph is enough.
02 · We reply in a working day
An honest read on fit and availability - including a straight no if it isn't right.
03 · Format, terms, disclosure
We agree the format, deliverables, dates and how the partnership is disclosed.
04 · Production and delivery
Creative, filming, performance and approvals run through BlackFire, with the group's sign-off on anything in period.
Frequently asked questions
Can I book or partner with The D-Day Darlings?
Yes - the group is available for brand partnerships, tour and event sponsorship, commemorative campaigns, live performance and content collaborations. Commercial enquiries are handled by BlackFire Marketing.
How do I contact them for a partnership?
Use the enquiry button on this page, or email partnerships@blackfiremarketing.co.uk. We reply within one working day.
Who are The D-Day Darlings?
A 1940s-styled British vocal group who reached the final of Britain's Got Talent and are signed to Sony Music UK. They tour UK theatres performing wartime songs and raise funds each year for The Royal British Legion.
What audience do they reach?
A combined following of around 214,700 across TikTok, Facebook, YouTube and Instagram, skewing older and predominantly UK-based, with strong organic reach beyond the follower base.
Can they perform at corporate events?
Yes - the group performs at corporate events, conferences, commemorations and private occasions in the UK and internationally, in full period.
What kind of partnerships won't be a fit?
Anything that trivialises wartime history or the veterans the group performs for, or that asks the act to break character, regardless of budget.
How BlackFire helps
Enquire about working with The D-Day Darlings
Tell us a little about your brand and what you have in mind. Commercial enquiries are handled by BlackFire Marketing, their social and digital partner of five years, and we'll come back to you within one working day.
