Social Media Management
Masafina
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Who is Dr Alex?
Dr Alex Wibberley is a GMC-registered Emergency Medicine doctor in the UK who has spent 10 years on the frontline of healthcare. He now creates clear, honest health-education content built on a simple belief he repeats often: prevention is better than treatment.
His content translates real clinical experience into plain-English guidance the public can act on - the everyday lifestyle traps that lead to preventable illness, and the simple checks people can do to understand their own risk. It's the same judgement he uses in A&E, made accessible to a non-medical audience. That combination - a practising doctor who can genuinely communicate - is what makes him relevant to brands, media and organisations who need a trusted, articulate health voice rather than a generic influencer.
Credentials, verifiable. Dr Alex is listed on the General Medical Council's public register as Alexander Peter Wibberley, GMC reference 7562651, registered with a licence to practise (MB ChB, University of Leeds, 2017). Brand partners can check his entry on the GMC register directly.
The audience
Long-form explainers held for nearly seven minutes, with over half the audience returning. An integration is a segment inside something people finish, not an ad they skip.
Watched properly
6:50 average view duration and 32.0% average percentage viewed across long-form content, with 623.4K watch hours in 28 days.
They come back
53.4% returning viewers - an audience that follows his judgement rather than passing through on a single video.
Reach beyond the base
2.5m unique viewers in 28 days and 66.3% of watch time from non-subscribers.
Consistent output
5+ long-form videos every week, so a partnership has room to run rather than relying on one post.
Audience data: YouTube Studio, 28 days to August 2026.
Featured content
What 30 push-ups a day actually does to your body · exercise & healthy ageing
What thigh size reveals about heart disease risk · muscle, blood sugar & longevity
See the full channel on YouTube →
Why brands work with Dr Alex
The commercial value, without the influencer clichés.
Medical credibility
A genuine, GMC-registered doctor with real frontline experience - not a personality playing one. That credibility transfers to the brands he chooses to work with.
He can actually explain things
The rare mix of clinical knowledge and clear communication. He turns complex health topics into something an audience understands and remembers.
A real, engaged audience
518.1K subscribers, 6.0m views and 2.5m unique viewers in 28 days - with 66.3% of watch time coming from non-subscribers, so reach extends well past the subscriber base.
Content creation
Capable of producing high-quality educational video for his own channels or for brand-owned platforms.
Name recognition
"Dr Alex Wibberley" carries genuine search and recognition value - a named, established entity, not an anonymous account.
Media-ready
Comfortable and credible across interviews, podcasts, editorial and broadcast - a doctor who can hold a camera and a conversation.
Think he's a fit for something you're planning?
Start a conversationPartnership opportunities
Potential collaboration formats. Not every option is automatically available - each is considered on relevance and fit.
Brand partnerships
Longer-term relationships with brands that align with his values and audience.
Sponsored content
Appropriate, clearly-disclosed educational integrations within his content.
Content production
Video and content created for a brand's own channels.
Media & commentary
Expert appearances, interviews and health commentary.
Podcasts
Guest appearances and expert discussion.
Speaking
Events, conferences and corporate sessions where appropriate.
Awareness campaigns
Integrated education and awareness campaigns.
Digital campaigns
YouTube, social and video-led campaigns.
Not sure which format suits your campaign? Tell us the goal and we'll advise.
Discuss a partnershipIs your brand a good fit?
Partnerships are selected carefully - relevance and credibility come before reach. As a medical professional, Dr Alex works only with partners that meet appropriate professional and ethical standards, with clear disclosure. Categories that often align well:
- Health & wellness
- Healthcare & medical technology
- Fitness
- Nutrition
- Consumer health
- Technology
- Education
- Lifestyle & longevity
Because Dr Alex is a practising doctor, health and medical partnerships are held to a higher bar - anything that could create a clinical, regulatory or ethical conflict, or that isn't compatible with professional standards and honest disclosure, won't be a fit regardless of budget.
The strongest partnerships share a few things: genuine relevance to his audience, a product he can stand behind, real educational value, transparency, and ideally a relationship rather than a one-off.
What his content covers
Representative themes from his channel - the areas where his voice carries authority.
- Prevention of preventable illness
- Blood pressure & hypertension
- Visceral fat vs BMI
- Waist-to-height ratio & risk
- Longevity & healthy ageing
- Emergency medicine insight
- Everyday lifestyle & health
- Public health education
Frequently asked questions
Can I work with Dr Alex Wibberley?
Yes - Dr Alex is open to legitimate brand partnerships, sponsorships, media opportunities and collaborations that are relevant to his audience and appropriate for a medical professional. Enquiries are handled through BlackFire Marketing.
How do I contact Dr Alex Wibberley for a partnership?
Use the enquiry button on this page, or email dralex@blackfiremarketing.co.uk. BlackFire Marketing handles his commercial enquiries and will respond within one working day.
Does Dr Alex Wibberley accept brand partnerships?
Yes, on a selective basis. Partnerships are chosen for relevance, credibility and genuine fit rather than simply the highest bid, and all are subject to appropriate professional standards and disclosure.
Does Dr Alex work with health and wellness brands?
He can, where the partnership is clinically appropriate, honestly disclosed and compatible with his professional standards as a doctor. Health and medical partnerships are held to a higher bar.
Can Dr Alex appear in campaigns, on podcasts or at events?
Potentially - interviews, podcasts, expert commentary, speaking and campaign appearances are all possible formats. Availability is confirmed on a case-by-case basis via an enquiry.
Is Dr Alex Wibberley AI-generated?
No. Dr Alex is a real Emergency Medicine doctor, listed on the GMC public register under reference 7562651, who creates his own content and has addressed this publicly. He has also warned about fake AI channels impersonating him, which he is not behind and does not endorse.
Who handles commercial enquiries for Dr Alex Wibberley?
BlackFire Marketing acts as his commercial and marketing contact for partnership enquiries. Reach the team via the form on this page or at dralex@blackfiremarketing.co.uk.
Question not answered here? Ask us directly.
Send an enquiryHow BlackFire helps
Enquire about working with Dr Alex
Tell us a little about your brand and what you have in mind. Commercial enquiries are handled by BlackFire Marketing, and we'll come back to you within one working day.
Or email dralex@blackfiremarketing.co.uk
