Social Media Management
Masafina
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Who is Dr Fareeha Rizvi?
Dr Fareeha Rizvi is a UK-trained consultant endocrinologist with more than 20 years of clinical experience, now based in Dubai.
Her Instagram and TikTok content makes diabetes, weight management and hormone health easier to understand, with a particular focus on women over 35.
She approves every claim and every final piece of content, so partnerships protect her clinical independence and your brand.
The audience
446K views in 90 days. All on health. A specialist audience that follows her for one thing: clear answers on diabetes, weight and hormones.
Combined following
118K across both platforms: 84.8K on TikTok and 34.4K on Instagram.
90-day views
446K views in 90 days. 296K on TikTok and 150.3K on Instagram, with 63.5K unique viewers on Instagram.
Women over 35
87.5% of her Instagram audience is aged 35+. 81.7% of her Instagram audience are women, and 63% of her TikTok followers are women.
UK-based audience
31% of the Instagram and TikTok audience is UK-based. She is UK-trained and now based in Dubai.
A midlife, female-led audience on both platforms: the people making health, nutrition and wellbeing decisions for themselves and their families. Platform analytics, 90 days to Oct 2026.
Want the fuller audience breakdown for a brief?
Request the deckBroadcast experience
Three years of live UK television. Host of her own show, Health Matters, a live health phone-in on Islam Channel, London, from 2021 to 2024. She also hosts a podcast and speaks at educational events.
3 yrs live UK TV
Host of Health Matters on Islam Channel, London, from 2021 to 2024.
Live phone-in
Comfortable live and unscripted, which makes her a strong choice for launches, panels and brand-hosted content.
Why brands work with her
The commercial value, without the influencer clichés.
Specialist credibility
A consultant endocrinologist with 20+ years in clinic. Her endorsement carries medical weight.
The audience brands chase
87.5% of her Instagram audience is 35+, and 81.7% are women.
Evidence first
She approves every claim and final edit, so your content stands up to scrutiny.
Broadcast-ready
Three years hosting live UK television. Confident on camera, on stage and on a podcast.
UK and Gulf reach
UK-trained and Dubai-based, with 31% of her audience in the UK.
Topics in demand
Diabetes, GLP-1 medicines, menopause and PCOS: high-interest health categories.
Think she is a fit for something you are planning?
Start a conversationPartnership opportunities
Eight ways to work together. Not every option suits every brief. We consider each opportunity on relevance, evidence and fit.
01 · Sponsored content
Disclosed Instagram and TikTok content explaining your product in plain English.
02 · Ambassadorships
Long-term partnerships across a campaign or a year.
03 · Podcast sponsorship
Sponsor segments and integrations on her podcast.
04 · Product launches
Expert presence and explanation at launch moments.
05 · Panels and speaking
Keynotes, panel discussions and educational talks.
06 · Broadcast and hosting
TV, radio and live-stream hosting for brand events.
07 · Expert content
Clinician-led video and copy for your own channels.
08 · Usage and licensing
Rights to run her content in your paid media.
Tell us the goal and we'll advise on the format.
Not sure which format suits the brief? Tell us the goal and we'll advise.
Discuss a partnershipIs your brand a good fit?
The best partnerships are evidence-based and relevant to her specialism. Marked categories match it most directly.
- Diabetes tech
- Weight management
- Menopause and hormones
- Women's wellbeing
- Supplements
- Nutrition and food
- Fitness and movement
- Retail pharmacy
- Digital health apps
- Health insurance
- Sleep and recovery
- Pain and mobility
What makes it work
An evidence-based product relevant to diabetes, weight, hormones or women's wellbeing, her approval of all claims and final content, clear disclosure, and ideally a long-term relationship.
What won't be a fit
Misleading health claims, inappropriate medicine promotion, or anything that compromises her clinical independence or professional standards.
Topics in demand
Diabetes, GLP-1 medicines, menopause and PCOS: high-interest health categories.
- Diabetes
- GLP-1 medicines
- Menopause
- PCOS
- Weight management
- Hormone health
Featured content
TikTok videos from Dr Fareeha Rizvi.
Where to find her
Instagram and TikTok, both under the same handle.
How an enquiry works
Four steps from enquiry to live. Rates depend on format, platforms, usage and exclusivity, so they're quoted per brief. Tell us the budget range and we'll tell you honestly what it buys.
01 · You send the brief
Your brand, the product, the goal and the timing. A paragraph is enough.
02 · We reply in a working day
An honest read on fit, including a straight no if it isn't right.
03 · Claims, terms, disclosure
We agree deliverables, platforms and timings, and she reviews the evidence behind every claim.
04 · Approve, film, post
Dr Rizvi approves the final content. Scheduling and paperwork run through BlackFire.
Frequently asked questions
Can I work with Dr Fareeha Rizvi?
Partnerships are considered on relevance, evidence and fit. Dr Fareeha Rizvi is a UK-trained consultant endocrinologist, and commercial enquiries are handled by BlackFire Marketing.
How do I contact Dr Fareeha Rizvi for a partnership?
Use the enquiry button on this page, email partnerships@blackfiremarketing.co.uk, or call 0203 576 0259. BlackFire Marketing handles her commercial enquiries and answers within one working day.
Does Dr Fareeha Rizvi accept brand partnerships?
Yes, where the partnership is evidence-based and relevant to her specialism. She approves every claim and every final piece of content. Misleading health claims, inappropriate medicine promotion, or anything that compromises her clinical independence or professional standards will not be a fit.
Which platforms is Dr Fareeha Rizvi on?
Instagram and TikTok, both at @diabetescarewithdrfrizvi.
What broadcast experience does Dr Fareeha Rizvi have?
She hosted Health Matters, a live health phone-in on Islam Channel, London, from 2021 to 2024. She also hosts a podcast and speaks at educational events.
What does a partnership with Dr Fareeha Rizvi cost?
Rates depend on format, platforms, usage and exclusivity, so they are quoted per brief. Tell us the budget range and we will tell you honestly what it buys.
Who handles commercial enquiries for Dr Fareeha Rizvi?
BlackFire Marketing. Commercial enquiries are answered within one working day. Email partnerships@blackfiremarketing.co.uk or call 0203 576 0259.
A question the list does not cover? Ask us directly.
Send an enquiryHow BlackFire helps
Tell us the goal, and we'll tell you if it fits.
Commercial enquiries for Dr Fareeha Rizvi are handled by BlackFire Marketing. We answer within one working day.
Email partnerships@blackfiremarketing.co.uk or call 0203 576 0259
